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But here we are, again, a year after our initial bloatware analysis on MSI’s notebooks.Īgain, to clarify, this is an A/B difference between a completely clean Windows install and one which carries MSI’s parasitic software. That power button might stay depressed, because this time increase is completely avoidable. From depression of the power button to the time the system is usable (read: when the hour glass stops spinning), we’re measuring an increase from ~18-18.4s in boot time to roughly 40s. The MSI laptop team has doubled the amount of time the OS requires to fully boot. Then realize that MSI’s managed to do it – in a negative fashion. Think about the gravity of that delta, just for a moment. A 2x gain – that’s hard to do, especially with the advanced state of today’s hardware. To double anything in the world of computing is an impressive feat. As for all this Magix software, and the infuriating Sizing Options software, there’s really no reason for it to be on the laptop. XSplit is, perhaps, one of the best optional adds – it doesn’t pop-up on boot, either. Some of these are more defensible or useful than others. Starting off simple, here’s a bulleted list of what’s included in the laptop’s default shipping state: We’ll run a few A/B tests with and without the bloatware, just to establish a bridge of communications that MSI can hopefully understand.

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Let’s walk through the pre-installed applications on MSI’s brand new GE72 7RE Apache Pro notebook, equipped with an Intel i7-7700HQ and GTX 1050 Ti. Great for them, though.īut talking about the issue in a cursory fashion doesn’t quite do it justice. Some of the SIs have figured it out in fact, it’s actually a service – a selling point – to buy laptops from SIs explicitly because they’ll often offer a no-bloat option. We don’t need six different ways to get to battery management. Providing a dozen pathways to the Windows Control Panel is not a value-add for anybody. They’re relapsing to days of unactivated, pre-installed WinZip copies (yes, really), photo “management” software, and a dozen control panels that reskin Windows core functions. This entire episode almost feels like a jaunt through the Twilight Zone: This industry has had a discussion on bloatware for longer than this publication has existed, at this point, and a few manufacturers are relapsing. The company’s laptops, despite receiving overall high marks in our reviews, always carry at least a dozen aftermarket applications – many of which launch on boot. This isn’t the first time we’ve reprimanded MSI for its bloatware.

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MSI has done an excellent job with some of their laptops when considered from a hardware perspective, but the company has thwarted its own efforts with unnecessary software partnerships. The components are the hard part: the chassis, the cooling, and the packaging of silicon from chip makers isn’t trivial. That’s not all, either – we have measured an impact to noise output as the CPU boosts sporadically, an unpredictable and spurious impact to frametimes, an impact to battery life, and an overall reduction in product quality.

That’s what happened with MSI’s laptops: These are completely capable, highly competitive laptops that demand attention – but they’re plagued with an ineffable concoction of applications, responsible for doubling time required to boot. This big picture is sometimes lost to the chaos of marketing development efforts, particularly when MDF starts exchanging hands, and lost in the need to turn a profit in an industry with small margins. The fastest SSD in the business, as bogged down with bloatware, will still be slower than a clean Windows install on a fresh HDD. More appropriately, a laptop could host the best mobile hardware available, but prove devalued when flooded with unneeded software. In this capacity, consumers get a view of a product that is similar to a product manager’s: The big picture as it comes together, seeing past all the smaller details along the way.Ī GPU might, for instance, be a powerhouse when analyzed under an SEM or in a vacuum, but could prove hamstrung in adverse thermal conditions resultant of an inadequate cooler.

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The consumer doesn’t see the architecture or the engineering – at least, not outside of reviews – they see the full picture.

One of the most frustrating aspects of the hardware industry is when a company made a perfectly viable product, but somehow flummoxed execution.